With a fast growing market in India, Apple iPhone has gained a significant number of loyal users in recent years. Approximate figures suggest that the total magnitude of iOS users is 3.5 million. Though its market share is still much lesser than the android, its popularity is increasing by leaps and bounds. Hence, developing new apps for iOS is coming to be a new market requirement.
An iOS developer with robust knowledge and good marketing skills gets higher returns. Knowing the requirement of the users and how to make your product desirable, brings more downloads and good reviews to your development. However, in the wake of giving out-of-box features to mobile app, developers commit a number of mistakes while developing the iOS apps. These mistakes can either lead to rejection of the app from App Store or worse, getting accepted but with single reviews.
Here are some of the most common mistakes committed by the developers and how to avoid them.
1. Not Conducting A Basic Market Research
Once you have an app idea, not making any effort to know about the similar existing apps might cost you time and money. Spending few hours on internet to research the similar app ratings and reviews, analysing what extra features can be added to make your app better and popular, and adopting a proper marketing strategy will make your iOS app development worthwhile. With lots of work to be done – coding, design, user interaction, communication and sales, marketing and advertising your app is to be done right.
2. Not Knowing Right Tools For Pro Development
Many a times, the lack of proper knowledge about different tools to be used for iOS development might cause trouble and you might end up with an app which is not as appealing for the customers. Working with professional app and tools keeps you up-to-date with the latest developments.
Some of the app you might refer to are:
- Parse Server or Firebase, for the back-end of your app
- Native Swift and Xcode – because that’s how the cool guys (and gals) code!
- Balsamiq Mockup (pay attention to their “Linking” feature)
- Sketch or Photoshop (if you’re from 1999)
- Fastlane for build process automation
- Swift Toolbox, for finding great code libraries (Not invented here, yay!)
- PaintCode: design, then export as Swift code
- AppAnnie and SensorTower, for competitor and target demographics research
- Localytics and Flurry, for app analytics
- Branch.io, for in-app deeplinking
- AppTentive for customer support and communication
- StackOverflow and Quora for coding help
3. Not Adopting Swift
With Apple making Swift open-source and announcement of launch of Swift 2, not switching to Swift is a fool’s call. Swift is a new programming language by Apple which comes with several features and not only simplifies but also speeds up the iOS app development. If you are still using Objective-C or other languages to write iOS apps, then adopting Swift will surely help you in avoiding the common coding mistakes.
4. Introducing Excessive Features
It is not the excessive features which make an app popular, but its simplicity and utility. It is the out-of-box concept of the app which makes it a success. Irrelevant excessive features may impact user experience adversely by increasing the app loading time. Hence, it is better to weigh the features based on its functionality and expected user experience.
5. Adding HD Images And Graphics
In order to appear visually appealing to the users, developers use HD images and graphics. However, instead on increasing the popularity of the app, these may result in longer loading time and making the app slow, leading to lower ratings of app. Develop an app with a focus on the format, size and resolution for better performance.
6. UI Operations Besides The Main Thread
If your app is encountering weird bugs which are difficult to be reproduced, it is possible that your app has a multi-threading problem. It is very often that developers carry out UI stuff offside the main thread and forget to jump back to the main thread. Most of the developers know this and should be careful if you are executing concurrent code.
7. Not Taking Advantage Of Device’s Features & Not Considering Boosting Device’s Functionality
The most significant reason for a user to download an app or to purchase the latest device is to avail the several new features and increase the usability of the device. As a developer, you need to offer the features which are not already provided by iPhone or iOS. Make maximum use of device’s features and provide additional features through your iOS app which enhance the functionality of the device.
8. Ignoring Resource Consumption
One of the ways of ensuring the popularity of your iOS app is that your app should consume less memory, data and power. Users don’t prefer using apps which drain their device’s battery too fast, take up too much of phone memory making the device slower or use a lot of data. Developers should not ignore the resource consumption while developing an app.
9. Testing Only On Simulators Or Latest Device
Using an iOS simulator or a latest device which is newest and quickest is a great idea to test the speed and efficiency of the app. However, not testing the app with real and previous versions of iOS is not a good. Assuming your app works perfectly with simulator and iOS 10. You release it and a user with iOS 9 downloads. Your app might not work as efficiently with iOS 9, this will lead to defamation and lower user ratings. Hence, testing the app on several devices with different iOS should be adopted.
10. Not Staying Up-To-Date
With a new version of iOS in the market every few months, developers need to stay updated too. Once your app is up and running, keep testing it with the latest version of iOS, so as to encounter bugs and eradicate them. Users always welcome updates with new features. Stay up-to-date with latest trend in the market and keep your users updated as well.
It is important for an iOS developer to acknowledge the common mistakes and make sure not repeat them. Developing an iOS app is not an easy task. There is no point where an iOS developer knows enough. So, keep learning and developing.