Why Woocommerce Plugins are Essential for your Online Store

Many people perceive Woocommerce as an ideal solution for eCommerce startups. Launched in September 2011, Woocommerce has been able to capitalize on a sizeable chunk of the eCommerce market. It offers endless flexibility and also provides you with loads of extensions that can allow you to operate your store seamlessly.

These features not only accelerate your time to market but also allows you to be on top of the store activities by keeping you constantly updated. However, when you are facing stiff competition in the market you need a little bit more in order to provide a unique shopping experience so that you can retain your shoppers. Apart from the extensions there also various third party plugins that can help you get the much needed edge amongst your competitors.

Since 30 percent of the online retailers use Woocommerce platform, there are some customizations that can be done using plugins which will allow you to get a competitive edge. Though you might be able to avail lots of free plugins on the web, it is always best to also invest in customized plugins which can become deciding factors for success of your business. Let us take a look at some of the reasons why Woocommerce plugins should be used and how it can be used to leverage better shopping experience.

Customization is Key:

Sometimes customization is the key to provide a better shopping experience. Certain plugins help you to customize checkout forms, streamline your cart operations, allow you to add custom fields, and adjust country specific needs. This improve the shopping experience and customized thoughtful options will allow customers to checkout easily.

For stores that ship globally, one of the biggest barriers is language. Not all customers are fluent with English and so native language support becomes an important factor. Woocommerce plugins for multilingual support provides easy access to the customer to view your website in their native language and allow them to make easy purchase decisions.

You can also enable multiple payment gateway integration, which allows customers to choose their favourite mode of payment. This increases the possibility of customers making more successful purchase from your stores.

Influencing Purchase Decisions:

You can also add different responsive displays for your featured products or promotions which will attract your customers and increasing the chances of them viewing it which in turn increases the chances of purchase.

Finer details sometimes matter a lot in order to make a decision to purchase. Ability to zoom in and take a closer look at the product can also affect the decision making process of a customer.

Table rate plugins can help you to set flexible rates for shipping and can charge shipping rates based on size, quantity and price of different products. This may also encourage your customers to shop at your online store more often.

One feature that has always working in online shopping is displaying the sale badge on a product. Savings on a product can encourage people to check out the product and make a purchase based on how much they can save.

Plugins that add interesting concepts help your website to standout. If the shopping experience is fun more customers will feel the need to come back to your website. Woocommerce plugins that allow you to add various discount features, like instituting spinning wheels, which customers can spin to avail a discount while checking out. Such plugins will adding unique shopping experience and make it pleasant for the customers to shop.

Woocommerce plugins also provides flexibility to choose the delivery dates according to their convenience. This will not only enable easy and successful deliveries but also at the same time becomes a deciding factor to shop at your store.

Easy Updates on your store:

There could be situations where the wholesaler may increase the prices across the board. At such times it becomes a herculean task to update all the prices and at the same time it can also be time consuming. Plugins out there allow you to just upload the updated price list in a certain format and the prices will be updated automatically.

Plugins allow you to set advanced rules for product quantities. You can set minimum and maximum quantities, you can also set incremental quantities. You can create multiple set of rules and apply them to products as you add them. This will allow you to manage your store effectively and be on top of the activities of your store at all times.

Plugins will allow you to save time and efforts at the same time, by automating the tasks which otherwise would take long man hours to complete.

These are just some of the features that plugins provide to your online store. The possibilities are endless and that is why you need custom plugins to enhance your store. Though they might be looked at as an integration of very small changes, but these small changes makes a huge impact on the buying decision of the customer. If the customer is able to make his decisions easily, that means your store is being able to meet the expectations of your customers. However each store needs to evolve with time and capitalize on the latest trends and making it part of your business strategies, which will in turn help you to cater to your customers effectively.

As a store manager or a store owner, you need to analyze your metrics and brainstorm to come up with new innovative features that can assist in providing a delightful experience. Keep yourself updated with the popular features and keep adding them to your store. With everything also keep in mind not to overcomplicate your website. There are many onshore and offshore partners who can offer you with customizable plugin solutions that can ensure that your store will have unique features that can determine your success.

So what are you waiting for? Involve customised plugins into your Woocommerce store and see for yourself how it can impact the sales of your business and help you to stay ahead of your competition constantly and also satisfy your customers evolving needs.

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Jignesh Kothia

Director at WebPlanex
Jignesh Kothia, Director at WebPlanex, with a penchant for technology created an organization that helps businesses push up their growth and deliver only the best to its clients. He is proficient in a number of web and mobile app development technologies including PHP, YII, HTML5, Laravel, Rest API, Android, iOS, and many more.
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