Wix now has over 900 templates in its gallery. That number sounds helpful until you realize it mostly means you’re going to spend ninety minutes clicking through previews and still feel unsure about your choice.
We’ve been building on Wix and working with clients who use it long enough to have opinions. Not about which template looks the nicest in a thumbnail, but about which ones actually hold up once you start customizing, which ones serve the right business goals, and which ones quietly cause problems you don’t notice until you’re trying to add your fifth product or set up a booking flow.
This list is the result of that. twelve templates. All free. Each was selected because it perfectly fits a specific type of business or project, not because it appeared first in the featured section.
Before You Pick Anything: What Actually Matters
There’s a short checklist worth running through before you commit to a template:
→ Does the page structure match how my customers make decisions? A subscription business and a portfolio photographer have completely different buying journeys. The template layout should reflect that.
→ Is the template mobile-first or just mobile-compatible? Preview it on a phone screen before you commit. A lot of templates look fine on a desktop and clunky on a Galaxy S.
→ What Wix apps does this need to function properly? Some templates are designed around Wix Bookings, Wix Stores, or Blog.
→ Can you change the layout ? Wix’s drag-and-drop editor lets you move most elements, but some templates are more difficult than others. Preview with that in mind.
Check out: https://www.wix.com/studio/community/partners/webplanex#client-projects
You can know more regarding Wix features 2025 at: https://www.webplanex.com/blog/top-10-wix-features-and-updates-2025-you-need-to-know/
Now, here are the templates that will take your store to the next level.
Top 10+ New Wix Templates 2026: Modern, customizable designs for eCommerce, portfolios, and business websites
1. T-Shirt Store
Best for: Apparel businesses, print-on-demand sellers
Category: eCommerce · Free
The T-Shirt Store template is one of those designs that’s more versatile than its name suggests. Yes, it was built for apparel. But the layout, big lifestyle images up top, clean product cards below, a simple color filter translates to almost any clothing or accessories brand.
What makes it actually useful rather than just pretty: the product pages give you enough space for size charts and product details without cramming them into a tiny sidebar. That’s a detail a lot of templates get wrong.
Print-on-demand sellers using Printify or Printful find that this template fits their catalog structure without needing major surgery. Out of the box, it just makes sense for that business model.
2. Electronics Store
Best for: Tech retailers, gadget sellers
Category: eCommerce · Free
Tech product pages live or die on specification clarity. Shoppers making a decision on a $200 gadget want specs in plain sight, not buried three scrolls down under a wall of marketing copy. The Electronics Store template actually gets this right.
The layout prioritizes product spec sections and comparison-friendly grids. The dark-toned design lends itself to the tech aesthetic without looking like a knockoff of every other gadget site on the internet.
When you’re selling phone accessories, home automation gear, audio equipment—basically anything people want to look into before they buy—this template just fits better. Its layout actually helps shoppers do their research, so they feel good about hitting that “add to cart” button. You get more trust and better results than you would with some plain, basic store template.
3. Divine Touch
Best for: Beauty, skincare, wellness product sellers
Category: eCommerce · $15
This template is made for stores where how things look really counts—just as much as the products you’re selling. Soft colors, those big editorial photo spots, a spot for bestsellers, and customer reviews, it’s got everything. Beauty shoppers? They’re all about visual appeal, so this design gets it.
Skincare brands love sharing their stories and breaking down what’s inside their products. They’re big on explaining ingredients, how they set prices, and why their formulas actually work. Honestly, they want people to understand, not just blindly buy. With this template, you don’t have to cram that info in at the bottom somewhere, it’s all built in, and it actually feels part of the whole shop.
One thing to keep in mind: the template really rewards high-quality photography. If your product images are still phone shots against a bathroom counter, the design will expose that. Invest in a proper photo shoot before you go live.
4. Subscription Box Company
Best for: Subscription-based businesses, curated gift boxes
Category: eCommerce · Free
Subscription businesses have a different conversion challenge than regular eCommerce. You’re not just convincing someone to buy a thing — you’re convincing them to sign up for ongoing payments. The homepage of a subscription box site needs to do more heavy lifting.
This template handles that by leading with a strong ‘what you get’ value section before the pricing plans. The unboxing-style imagery placeholder and tiered plan layout are exactly what that customer journey requires. Prospects need to visualize the box in their hands before they’ll commit to a recurring charge.
Wix’s native subscription and payment management tools slot into this template cleanly. If you’ve been putting off launching a subscription product because the tech seemed complicated, this is a decent place to start.
5. Online Yoga Classes
Best for: Yoga teachers, meditation instructors, fitness coaches
Category: Wellness · Free
There are probably fifty Wix templates for fitness-adjacent businesses. The Online Yoga Classes template really shines here because Wix Bookings isn’t just tacked on, it’s built right into the whole site. You get class schedules, instructor bios, and a booking process that all make sense together from the start. The design feels peaceful, but not bland or clinical. Muted greens, open whitespace, clean typography.
Online course sellers and membership site owners sometimes repurpose this template because the ‘join a class’ flow can be adapted to ‘enroll in a course’ with relatively little work. The bones of the user journey are the same.
6. Business Consulting Company
Best for: Consultants, agencies, professional service businesses
Category: Business · Free
B2B services are notoriously hard to present online. Expertise and relationships aren’t exactly things you can stick on a product card and call it a day. That’s where the Business Consulting template comes in, it leans into real case studies to show what you do best. The homepage? It grabs people with your positioning right away, walks them through your services and credentials, then nudges them to set up a discovery call. Simple and focused. It’s a logical flow that mirrors how a professional services firm actually sells. No fluff, no oversized hero images of people shaking hands in glass-walled offices.
The template also handles the multi-service display problem well. If you offer three to five distinct service lines, each gets enough breathing room on the page to be understood. Nothing gets buried.
7. AI Company
Best for: Tech startups, AI/SaaS products, software companies
Category: Tech · Free
This template’s pretty new on the scene, and you can tell. Everything looks clean, so the vibe is trustworthy, too.
You’ll find the layout works great for SaaS pages, AI tool demos, or honestly, any tech company wanting to explain a complex product in language people actually understand. When you check out these templates, you see a clear breakdown of features, product screenshots that actually show what you’re getting, and pricing or sign-up buttons right up front, no digging required. Wix Studio (that’s Wix’s platform built for agencies and developers) steps things up with extra support, especially if you want to go beyond the standard drag-and-drop. Got some CSS chops? You’ll find a solid base that lets you customize things just the way you want.
8. App Landing Page
Best for: App developers, product marketers, SaaS founders
Category: Tech · Free
A good app landing page has one job, get people to download or sign up as soon as they show up. That’s exactly what the App Landing Page template focuses on. It’s not trying to be a whole website. Instead, it highlights the key features, places app store badges front and center, shows off screenshots, and includes a simple email form. Everything’s designed to make conversions easy and fast. The scroll flow is intentional. You move from ‘what it is’ to ‘why you should care’ to ‘here’s the download’ with no confusing detours.
Startups running paid ads to a landing page will appreciate how clean the bounce experience is. No navigation menu pulling people away. No footer full of links. Just the pitch and the CTA.
9. Photographer Portfolio
Best for: Photographers, cinematographers, visual artists
Category: Portfolio · Free
Portfolio templates are a category where Wix has always been particularly strong, and the Photographer Portfolio is one of the better ones.These full-bleed gallery layouts let your images own the whole screen. No outdated borders or annoying distractions, it’s just your work, front and center. Wix Pro Gallery is already included. You get lightbox views, masonry grids, and slideshows without hunting for add-ons. And hey, the contact forms and inquiry tools are ready to go, so you don’t have to waste time setting those up either.
One honest note: this template is only as good as the work you put in it. A sparse portfolio with ten mediocre images isn’t going to convert clients, no matter how good the template is. Get your best twenty to thirty shots together first.
10. Personal Blog
Best for: Writers, content creators, personal brand builders
Category: Blog · Free
Expertise and relationships aren’t exactly things you can stick on a product card and call it a day. That’s where the Business Consulting template comes in, it leans into real case studies to show what you do best. The homepage? It grabs people with your positioning right away, walks them through your services and credentials, then nudges them to set up a discovery call. Simple and focused. They actually look planned. Plus, Wix Blog throws in SEO tools, lets you organize by category, and has comments built in. The template surfaces related posts and a prominent newsletter sign-up, two things that matter if your goal is to build a regular readership rather than just a content archive.
Writers who monetize through membership or paid newsletters will find the template’s ‘members area’ integration useful as a starting point, even if you’ll likely customize the subscription flow significantly.
11. Restaurant Website
Best for: Restaurants, cafes, food trucks, catering companies
Category: Food & Restaurant · Free
Most restaurant websites mess up in two big ways: they either make the menu hard to find or they tuck away the location and hours. Not this one. The Restaurant template keeps everything easy, menu, hours, reservations, and location, all laid out on the homepage so you don’t have to dig around. If you use Wix Restaurants, you get online ordering, reservation widgets that make booking a table simple, and everything you need to manage your menu. It’s all built in.
For a food business owner who doesn’t have a developer on call, the fact that these tools work out of the box with this particular template saves a meaningful amount of time.
The design is warm and inviting without being generic.
12. Event Planner
Best for: Event planners, wedding coordinators, corporate event firms
Category: Events · Free
Event planning businesses need to show two things quickly: a portfolio of past events and a clear path to inquiry. The Event Planner template does both without the homepage feeling crowded.
A gallery of past work dominates the above-fold section, testimonials and service packages sit below it, and the contact/inquiry form is easy to find. That’s really the entire conversion path for this type of business, and the template maps to it well.
The design has a slightly editorial feel, lifestyle imagery over corporate stock, which suits boutique event firms better than a generic business template would.
How to Get More From Any Wix Template
The template gets you 40% of the way there. What closes the gap:
→ Real copy, not placeholder text. This is the number one thing that separates a site that converts from one that just exists. Lorem ipsum paragraphs make your site invisible. Write in your actual voice.
→ Actual product or portfolio images. Templates show generic stock photography that looks fine as a placeholder and wrong the moment you’re trying to look like a real business.
→ Connect Wix’s native tools before adding third-party apps. Wix Stores, Bookings, Blog — try the native version first. Third-party apps add load time and often duplicate features you already have.
→ Don’t customize endlessly before launching. Get to 80%, go live, then repeat based on what real visitors actually do on the site. No amount of changing in preview mode replaces real traffic data.
Seriously, don’t just push through if Wix’s editor keeps fighting you. You’ve got a vision, but the site’s not cooperating, it happens. Instead of wasting hours pulling your hair out, just hire a developer for a bit. It saves your sanity and your wallet. Fixing small stuff now costs way less than dealing with a big mess down the line.
WebPlanex has a team that works specifically with Wix, including Wix Studio for more advanced builds. If you’re hitting a wall on customization or want a fully custom Wix site built from a template foundation, that’s the kind of work we do.
Need help building or customizing your Wix website? WebPlanex’s certified Wix developers can take your template further — from custom code to full builds. Contact us to get started.
