E-Commerce April 1, 2018

Webplanex and Donna Bella Hair

Elevating Donna Bella Hair: From Pinnacle-Cart to Shopify Success Story

In 2015, Donna Bella Hair (DBH) approached us with their existing website built on Pinnacle-cart. However, Pinnacle-cart had its limitations and DBH needed a more scalable and robust server architecture that didn’t require manual management. Additionally, DBH aimed to maximize their site speed to accommodate the millions of monthly visitors they were receiving. We extensively evaluated various eCommerce platforms such as Magneto, Big-commerce, Woo-commerce, Joomla, and Lemon-stand (which has since closed), ultimately choosing Shopify as the ideal solution.

The biggest hurdle we faced was migrating the existing data from Pinnacle-cart, including orders, customers, and products, to Shopify.

Our primary objective was to seamlessly transfer all customer and order data to Shopify. To accomplish this, we developed a PHP script that efficiently extracted data from Pinnacle-cart and seamlessly inserted it into Shopify.

We approached the challenge with utmost confidence, leveraging our expertise to overcome any obstacles. Ultimately, we successfully achieved our goals, and today, the DBH website thrives on the Shopify platform. Numerous customizations were implemented, either through the creation of private applications or by utilizing third-party applications.

Presently, the DBH website experiences a substantial volume of traffic with an impressive conversion rate.

  • Strategy

    Human Hair Extensions

  • Design

    Shopify, eCommerce, CMS, PHP

Open Project
Work with WebPlanex

Core feature

Elevating Excellence in Hair Extensions and Stylist Support.

Professional-grade Remy Human Hair Extensions

Donna Bella Hair is recognized as an industry leader, providing professional 100% Remy human hair extensions to hair stylists across North America.

Extensive Product Offering

With over 1,200 unique product offerings, Donna Bella Hair covers a comprehensive range of options for installing, removing, and caring for professional hair extensions.

Stylist Support and Creativity

Donna Bella Hair focuses on supporting stylists' creativity and expertise. They are industry leaders in designing and developing new stylist tools that enhance the application and styling process of hair extensions.

24/7 Secure Online Shopping

Donna Bella Hair operates exclusively online, allowing customers to conveniently shop for their products at any time. The website ensures secure shopping with a visible security symbol, signifying a private connection.

Same-Day Shipping

Prompt delivery is a priority for Donna Bella Hair. Orders placed before 2 pm on regular weekdays are packed and shipped on the same day.

Commitment to Innovation

Donna Bella Hair is dedicated to continuous improvement and innovation. They constantly develop and enhance their products, ensuring that stylists have access to the best tools, products, and education services in the industry.

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